argues in “Effective Altruims in the garden of ends” that when you look for the source of moral responsibility, or “oughts”, the source is usually in yourself.
When motivating yourself towards achieving “good”, nobody is telling you to be moral or is forcing you to be moral. Instead, you hallucinate the source to be outside of yourself. You believe consequences will hit you, but they won’t.
This is connected with Consequentialism has to no answer to the questions why we should act morally.